Why Photos are Key

Having a good set of photos should be the key to your tenant placement strategy.

It’s no secret that good photography will allow you to grab your target tenant’s attention and also help to eliminate potential renters who don’t fit within your criteria.  Good photography will make or break your property and will either attract an A tenant or D tenant.

We’ve all seen those rental listings with photos that don’t match the listing description or scrolled through images that are portrait oriented and cut off half of the room. We have even come across listings with photos that highlight unsightly things like an unmade bed or a disorganized closet space.

While some of these may seem like no big deal, the reality is that how you represent your listing will go a long way to obtaining those ideal tenants you’re looking for.

Getting a potential tenant’s attention comes down to only a few seconds if you think about it. In the world of the internet, people are scrolling at record speeds. It takes a few seconds for someone to come across your listing, and it takes even fewer seconds to exit out. Whether you are mindful of this or not, the photos of your listing can possibly make or break your chances of renting out your property.

The rental market is highly competitive. Professional photos can capture your future tenant’s attention. How? Well, first of all, they can clearly see the details and every aspect of your rental property. People love the detail. They want to be able to see it all. Fuzzy, low-quality cell phone pictures will not do your rental justice.

1. Get Professional Photos – Professional photographers will take pictures of your property from various angles, and they have a trained eye on how to capture all the details of your property so that it will attract possible renters. They know good lighting and efficiency. They will cover every appealing aspect of your home.
2. Re-use the photos – Investors always squawk at the cost of hiring a professional photographer, but they fail to realize that these photos can be used later if you decide to stop renting and want to sell your property. It is not a one time use. When you have good quality pictures, it eliminates the need for a re-do or for a second photoshoot.
3. Properties with professional photos get rented faster – Simply, because of the attention, there will be more people inquiring about your property. It is a marketing scheme that will get change your availability status quicker than if you do not utilize these services.

Before you have professionals come and photograph or film your property, make sure it is tidy! First impressions are everything. If your home is in a poor state, it can turn off potential tenants from renting. Photographs will highlight the beautiful features of your home. As you can see in the photos above, a professionally taken photo makes all the difference!

You know your property is worth it, so put your best foot forward to ensure you attract the best quality tenant.